MLK and Thoreau

Martin Luther King, Jr. and Henry David Thoreau were two very different individuals that lived in two very different times, but each one of them contributed to history in substantial ways. In addition to their work in adding to progressive thought, each man left behind a document that expressed revolutionary ideas that should be followed by all people. For King, his literary moment in the sun happened amongst the worst of circumstances. He sat down in the city jail in Birmingham, Alabama to pen a brave work that would become known as Letters from Birmingham Jail. For Thoreau, his piece was known as Civil Disobedience. The two works came about in response to different events, but both represented an idea that can still be studied today. Both writers took a significant, individual view on whether or not it was alright to use one’s conscience to disobey unjust laws. Both men stand by their position that following the law is only the right thing to do if the law is the right thing. In Letters from Birmingham Jail, Martin Luther King, Jr. is writing specifically to the leaders of the city of Birmingham. Those men had locked him up for leading a rally for Civil Rights, but King was not going to be silenced while sitting in jail. In fact, his voice rang loud and clear in his letter. King was not happy with the situation in the Deep South and particularly, in Birmingham. When the leaders of Birmingham heard that King was coming to town, they chastised King and the other â€Å"outsiders† for invading their space. In his letter from the jail, King writes, â€Å"I am in Birmingham because injustice is here. I am cognizant of the interrelatedness of all communities and states. I cannot sit idly by in Atlanta and not be concerned about what happens in Birmingham† (King 1963). To King, action had to be taken, even if that was illegal action. For him, it was much more important for a man to let his conscience guide his decisions about the law. After all, it was man’s responsibility to decide what law is just and what law is not just. In describing his reasoning for breaking some laws, while obeying other laws, King does not waver. He clearly indicates that a man must let his conscience lead the way when he writes, â€Å"One may well ask, â€Å"How can you advocate breaking some laws and obeying others?† The answer is found in the fact that there are two types of laws: there are just laws, and there are unjust laws. I would agree with St. Augustine that, ‘An unjust law is no law at all’† (King 1963). King’s position on the issue is one that may have been lambasted by the leaders of that time, but it holds up in history’s eyes. To him, laws were only to be followed if they had been written in a way that was right according to man. For Henry David Thoreau, his writing did not come as a result of being locked up, but rather as a commentary on the state of government and man. He wrote Civil Disobedience in 1849, during a time when many governments around the world were changing. For Thoreau, a major problem existed in the way that people went about following laws. He had little patience for folks that blindly listened to what governments had to say without first thinking about those things for themselves. It was his position that this sort of blind acceptance was both irresponsible and downright dangerous for human beings. If they were going to protect themselves against unfair and unjust governments, men had to have a mind of their own. In his work, Thoreau writes, â€Å"Must the citizen ever for a moment, or in the least degree, resign his conscience to the legislator? Why has every man a conscience then? I think that we should be men first, and subjects afterward. It is not desirable to cultivate a respect for the law, so much as for the right† (Thoreau 1849). This single quotation is one that basically sums up what he thought about following unjust laws. He was a thinker by nature, which meant that much of his theory was given with a broad scale approach. Still, it does not take much to understand where Thoreau was coming from. He feels it an absolute waste for man to be given such a good brain and a good conscience and not know how to use it for the better. He feels that it is not only the responsibility of man to protect himself from wrongdoing, but to also protect his government from wrongdoing. If a man does not think for himself about the rightness or wrongness of a law, then he is giving up that right and forfeiting that responsibility. Later in his work, Thoreau goes on to write, â€Å"The only obligation which I have a right to assume is to do at any time what I think right. It is truly enough said that a corporation has no conscience; but a corporation on conscientious men is a corporation with a conscience† (Thoreau, 1849). The viewpoints of these two men are in accordance on this issue. Though they did not have to go through the same trials and tribulations in their respective lives, both Martin Luther King, Jr. and Henry David Thoreau had to face moral questions within themselves. For King, his mission was one that was laid on his heart to both his help his people gain Civil Rights and to protect the nation from falling into a backwards way of thinking. Though Thoreau’s viewpoint is taken at a much broader level, he feels the same way about how a man should think. Just because the legal code that was written by men says that something is illegal does not mean that it is wrong. This is the basic dichotomy that each man presents in his argument. Legality and rightness do not always have to coincide, though they sometimes do. Though it is sometimes difficult for human beings to get around following laws in order to stick strictly to their conscience, this is what both men feel is necessary for the advancement of society. According to the writings of both men, no greatness or progressive movements can ever be accomplished by men that are willing to blindly accept what they know in their soul is the wrong thing to do. It takes bravery and guts to stand up to the law in defense of the conscience, but this is something that both men had to do at one point during their lives. That obligation is reflected in their writings.

English Literature Commentary Essay

‘The Crystal Cabinet’ is an outstanding example of Blake’s use of an alternative reality to evoke readers to contemplate the boundaries of their society in light of knowledge about another world where these boundaries do not exist. Through the poem which was written just after the French Revolution, Blake offers the extreme of human experiences; as the central metaphor of the poem symbolizes a deep human truth which can be adopted with his poem, ‘London’. The poem’s simple goal is to tell a story and share a wisdom. The poem contains seven stanzas, several stanzas containing a different world and a different boundary; within each stanza one is able to find a rhyme scheme which closely follows a broken dactylic tetrameter. The Crystal Cabinet’s seven stanzas forms a superstructure upon which the story elements can be intertwined, and imagination can be overlaid as deeper themes of Blake’s philosophy can be also be embedded. The first stanza is the main and central metaphor which one should focus on as it unfolds line by line before connecting with the second stanza to further evoke readers on the different dimensions and boundaries. The first two lines in the first stanza seemingly represent’s a form of innocence, a new born into a new world that deserved a celebration which is where and why Blake uses the term â€Å"merrily†. However, one notices the semi-colon after the â€Å"merrily† as it drifts further away from the supposed celebration, as the narrator’s ‘Maiden’ puts the persona into a cabinet and â€Å"lock’d me up with a golden key†; the poems happiness and joy thus comes to a dramatic halt. The broken dactylic meter in the first stanza seems to be contradicting, as ‘merrily’ representing a form of happiness and freedom, is partnered with ‘key’ which in terms symbolizes a place where freedom is lacked and limited, where one is locked. The cabinet in which the narrator/Blake finds himself in is â€Å"form’d of gold, and pearl and crystal shining bright†, a contrast to the large and dull world of nineteenth century London. The second stanza, from lines 5-9, Blake is using the cabinet for which the narrator is locked in to emphasize an escape to a different world as opposed to a world for which he lives in, a dull and fearful nineteenth century world, in London. The second stanza contains two broken rhymes/dactylic meters as Blake rhymes â€Å"gold† and â€Å"world†, and â€Å"bright† and â€Å"night† together. Inside the cabinet is where we find â€Å"another London with its tower† – Blake uses to represent a temporarily forgotten evil of which the real city contained and the imaginary one within the cabinet was freed from. The cabinet that is described through the second stanza is a cabinet full of dreams and light, of beauty and no fright. A â€Å"world† that is surrounded by â€Å"gold†, a â€Å"night† that has a â€Å"crystal shining bright† light; this as opposed to a world where the narrator/persona is captured dancing merrily and locked up into a world of limits. The images inside this crystal cabinet â€Å"translucent, lovely, shining clear†; all of the people and places are presented in their perfect forms. Here, Blake comes to an agreement with Plato’s philosophy ‘that a world of ideal forms only exists beyond our perception’. His poem presents an encounter with the world, as the fourth stanza seems to be Blake pleading in hope that his readers will one day realize the possibility and potential which one can escape from their repressed society. â€Å"O, what a pleasant trembling fear!† is not necessarily speaking of fear itself, but the fear that this translucent, lovely and shining clear world of his will dissipate and once again, be ruined by repression – in contrast to the French Revolution and its impact on England and the people of England. Here, Blake uses another broken dactylic meter of ‘clear’ and ‘fear’; the ‘clear’ representing/symbolizing a form of clarity, purity, innocence, and happiness and the ‘fear’ that represents the loss of that clarity. Thus, allowing one to see the desperate desire that the narrator must have towards a peaceful world, a peaceful life that is not full of danger and fearfulness. Through this poem which catapults the reader into a realm of the persona’s imagination, Blake description and different realm throughout the fifth stanza is a world containing ‘love’, for which was given and returned. This particular stanza differs from the first four as it is filled with joy, happiness and love, without having a halt. ‘O, the happiness and joy for which fulfilled my soul as though a flame being burnt, no composition, no question, I seek the love as I kiss the lovely ‘Maid’ and found that the love I seek was returned.’ Notice the ‘Maid’ in the third line of this stanza, is capitalized, which in terms represents something more than just a maid we understand in modern day, for this ‘Maid’ is not one who cleans up after our mess, but a context used metaphorically to describe a woman in particular, a woman whom the persona is trapped with respects and cares about, perhaps a lover. Linking to Blake as the poet of this poem, must represent a time in his human experience of a lover which made him burn like a flame and smile ‘threefold smiles’. Another point for which one notices while reading this poem is the broken rhyme of ‘burn’d’ and ‘return’d’; the burn’d here represents a fire (danger), a wrath, however symbolizing much more than just a fire object itself, as it symbolizes a warmth, the warmth of love, which in contrast was ‘return’d’. Here in this new world of The Crystal Cabinet, the persona trapped is happy and is in a world where his desires are fulfilled, as is the desire of his lover, his ‘Maid’. When the persona suddenly breaks the crystal cabinet in the fifth stanza, after having tried to â€Å"seize the inmost form†, the world was ‘fierce’ and shattered; and the reader is convinced that both imagination and reason are incompatible to one another. Here, the poem suggests that our lives have been so dominated by the doctrines of society that if we do try to find any reason in anything beyond the confines of the familiar lives for which we’ve been put in, we will not succeed, but will fail. In terms of Blake during his time, this particular part of the poem suggests that people during this time, their lives, are so dominated by not only the doctrines of society, but the doctrines of the Church, that if they do find reasoning and truth beyond those lines that have been drawn for them, they will die, and that truth does not prevail because of the imposed laws and rules. Therefore, the realm of the imagination that is transcended can not be quantified by either science or mathematics, nor can it be philosophized according to the laws of the State or the Church’s teachings, limiting the human minds, locking each human up with a golden key, only allowing the locked up humans to use their ‘alternative reality’ minds to go into other realms of the world. The last stanza, striking to the reader as to the narrator, basically states that ‘although one has been locked up into a crystal cabinet with a golden key, having experienced different realms of the world and having loved and loved back, one opens their eyes (†¦seize the inmost form†¦ but burst the Crystal Cabinet†¦) they break through the cabinet and once again, is back into the reality of fear and danger, back to the fearful nineteenth century world of London. As babies crying because their births are of no happy events as it only represents a continuation of this ‘woe’ (linking to ‘London’ as well as last line of ‘The Crystal Cabinet’), and ‘weeping Woman pale reclin’d’, representing the ‘plague’ from the Sexually Transmitted Diseases woman get from their husbands; there is no happiness, no other dimension that is capable of allowing one to escape reality forever, as the persona is born i nto a world ‘fill’d with woes the passing wind’. In conclusion, this crystal cabinet symbolizes a unique opportunity to unfold meaning and explore further into those minds of the nineteenth century. Using the metaphorical visionary/images to help set a stage for a greater understanding of the environment, situation and journey for which is also a realization of the philosophy of William Blake. This poem is independent, yet linked through the narrative, using color scheme and the re-use of objects and words from other narrative elements, these different realms of world’s and spaces produces a unique, harmonic, and fearful resonance to viewers. It is when the four-fold vision is sought as the Crystal Cabinet breaks, in the seventh and final stanza, summing up everything the poem means and has stood for, is returned back to the original place and location for which they had entered, in the town squares of London. Here, the readers experience has thus triggered a new perception of London, as this perception is the perception seen through the eyes of William Blake himself.

Causes of Homelessness Essay Example | Topics and Well Written Essays - 1000 words

Causes of Homelessness - Essay Example Homelessness and poverty are inextricably related and thus is a major contributory factor as to why some people end up in the streets. People may also be homeless due to structural factors such high economy living standards, and thus the poor are unable to afford basic life needs such as housing hence ending up in the streets. Other factors may also include system failures such as those organizations responsible for management of refugees and immigrants. Combinations of these factors are the reasons why people end up in the streets .Homelessness is a major pointer of poor health and has for all time been manifested by mental problem and drug addiction issues. Despite the fact that mental illness has been identified as a major risk to homelessness, its relationship is reciprocal to homelessness. As much as mental illness contributes to homelessness, homelessness can also lead to mental illnesses such as depression and stress or intensify a mental illness that was already in existence. Substance addiction has also been associated with homelessness. Addiction and homelessness are seen as jointly reinforcing, interconnected, social troubles. Those who experience homelessness or addiction tends to share uniqueness and homelessness can be both an outcome of addiction and a catalyst for addiction.Addiction to alcohol and other drugs is the most common cause of chronic homelessness among most homeless people. Those who experience homelessness or addiction tends to share uniqueness.

The Great Depression Term Paper Example | Topics and Well Written Essays - 500 words

The Great Depression - Term Paper Example After the stock market crash, the most of the securities have depreciated sharply, and much of the loans have become irrecoverable, while there was a sharp reduction in banks resource base as a result of massive withdrawals of deposits of population, declining balances enterprises. As a result of the bankruptcy of banks took massive character. At the end of 1930 bank depositors began a run that led to a wave of bank failures. As a result, in the United States began absolute monetary contraction. Second banking panic occurs in the spring of 1931. All these months, the authorities did not respond to the increasing pace of economic tsunami. GDP in 1930-1931 years falls respectively by 9.4 and 8.5% and the unemployment rate rises from 3.2 % at the beginning of 1930 to 15.9 % by the end of 1931. The unemployment rate in 1932 increased to 23.6 %. A little over three years since the crisis have lost their jobs for more than 13 million Americans. Industrial stocks have lost 80 % of their value since 1930, while livestock prices have fallen by 53% since 1929. For three years went bankrupt two out of every five banks and their depositors lost $ 2 billion in deposits. Money supply in 1929 was reduced by 31% on face value. Because of the reduction in effective demand, prices for agricultural products fell by 40-60%. Also the Great Depression in the United States was marked by tremendous growth in unemployment, it started under a Republican administration of President 31st American President Herbert Hoover, who promised during the election campaign "prosperity" for people. The situation was aggravated by the fact that the Hoover administration was not a federal program to combat unemployment. Hoover believed that the problems of the unemployed must address to state governments and urban municipalities. However, almost all industrial cities have become bankrupt, so left without

Educational Opportunities for Minorities in the United States Essay

Educational Opportunities for Minorities in the United States - Essay Example In the field of education, there have been changes in the curriculum as well. There are vigorously expressed doubts against many conventionally educated faculty members as well as public officials. Numerous colleges and universities are nowadays finding ways to change course content as well as requirements in order that the myriad forms of American diversity will be included in the curriculum (14:2). Today, the scenery of education system in the United States can be characterized by diversity in the socio-economic profiles of students, curricula, kind of programs, and also the resources obtainable to the schools. However, it has obviously been noticed that the undergraduates in United States are going away from enrolling studies in the areas of science and engineering (Paldy, 2008; par 2). They prefer to be engrossed in social websites like Youtube and Facebook instead of demonstrating hard work by attaining a degree for a good job in the future (par 4). Hence, the country is now relying on the enrolment of overseas students. In actual fact, there are about 40% of scientists in the U.S. who are born in other countries and the problem that is foreseen is, as soon as foreign University graduates depart the country for the reason that they no longer find needed to stay (par 3). Recently, public schools in quite several cities are struggling and are underfinanced in terms of satisfy ing the needs of their students. As an offshoot to the above stated problem, experts (Summers and Hrabowski, 2006, par 1) felt the necessitate to stimulate students more effectively through student recruitment programs from underrepresented minorities. This paper aims to highlight how government and non-government institutions opened the doors of opportunities to ethnic minorities of United States in the field of Education. It will also present the status of some educational programs, its major activities.West (2007) in his book, "Inequality: Social class and Its Consequences", explained that, inequality is not unwell, since there are several factors which determine a person's opportunities and some of these are social class, race, and gender. The manner by which youth are educated, how their learning process went and how they perform in schools leave a remarkable score on their visions at an early stage of life. United States may have reach milestones in education, but issues about social class, low quality of health by the people and also psychosocial strains among individuals and groups harms the country in indirect and direct ways.It is therefore overwhelming to underscore that, several states in US have visited communities of ethnic minorities to recruite the people to study specifically science and engineering. Distinguished Scholar Symposium was conducted for the scholars and they allowed them to visit Universities to get hold of ideas concerning advance degree programs. The minority undergraduates are also offered with opportunity to interact with other scientists (Carnegie Foundation for the Advancement

Pro Genetically Modified Foods. Only the pros not the cons Essay

Pro Genetically Modified Foods. Only the pros not the cons - Essay Example These foods benefit farmers as they realize higher yields when they grow them (Carter, Moschini & Sheldon, 2011, p. 33). Therefore, these foods promote the wellbeing of the entire society. Reduced poverty levels, for example, illustrate the importance of genetically modified foods. These foods, also, affect positively on the environment. They safeguard the environment in a number of ways, which makes the earth a better place to live in. consequently, human beings achieve peace of mind as protection of the environment assures them of the protection of future generations. Many governments around the globe advocate for the use of genetically modified foods. The United States, for example, encourages the growth of these foods (Forman, 2010, p. 26). Governments appreciate that the foods alleviate poverty in their respective countries. More to this, they encourage cultivation of these foods due to the economic implications resulting from the foods. The foods, for example, promote economic growth, given the availability of food that can be exported to other countries. The foods also save the various economies amounts that could have been used to import foods. These funds can be channeled to other development projects, thus boosting the standards of living in the nations. Environmental activists also support the use of genetically modified foods. These foods protect their interest of conserving the environment, which makes them support the implementation of these crops in their different regions (Young, 2004, pp. 2-3). Health institutions encourage the use of these foods as well. This follows the health benefits derived from growing the crops. They, for example, utilize minimal application of chemicals on the plants. Consequent to this, farmers and other farm workers experience reduced exposure to harmful chemicals. This reduces the number of health cases related to the use of the chemicals,

New Gillette Razor Pricing For Asian Market Essay

New Gillette Razor Pricing For Asian Market - Essay Example Gillette Research and Development has engineered a new sanitary razor product, and Gillette Information Management aims to provide decision support for the purpose of pricing the new product. Here, we investigate the market for shaving products with respect to this endeavour. Gillette Information Management has collected 90 relevant observations. With that data, we produced the necessary descriptive statistics and histograms about price by gender, number of cartridge blades, and country of purchase. We apply the mean and median to describe the central tendency of data and the standard deviation to describe the variability of data (Table 1). The coefficient of variation compares variability across the sample (Table 1). The data is within the range of normal distribution because Kurtosis and Skewness are both between 2.0 and -2.0 (Table 1). Female razors constituted over 70% of the sample. They are an average of .36 more expensive than the entire sample. The coefficient of variation, Skewness and Kurtosis were all comparable to the sample at large (Table 2). Male razors are an average of .90 less expensive than the entire sample. Skewness and Kurtosis were all comparable to the sample at large, but the coefficient of variation was over 20 percentage points lower (Table 3). A histogram of the data reveals a dissimilar trend in the data where there are less logical bins than the female products prices and the yield. Each bin seems to have an outlying frequency, and the minimum is .80 lower than the yield’s (Figure 3). Our method is the application of descriptive statistics and histograms to answer the certain question that will assist us in determining the price. We note the data set is almost completely left-skewed. Most of the products are aimed at women so our packaging should target that demographic. The results are limited because of the high coefficient of variance of the yield.  

Daydreamer Essay Example | Topics and Well Written Essays - 1250 words

Daydreamer - Essay Example I was happy about that, because I felt smarter, like I was a more rational person. Unfortunately, I started to realize that as logic and rationality were building up in my mind, imagination was flowing out. The day that I first really noticed that this was happening, I was at my cousins’ house. We were hanging out and telling ghost stories, just like we had a long time ago, when we were just kids and really believed all the stories we told. The day before, I had been trying to write a story. I stared at my computer screen, but I could not dredge up one single good idea from the depths my mind. I slapped the lid of my laptop shut with disgust and tried to think about other things, thinking that an idea would come floating into my head when I wasn’t reaching out for it so desperately. Now, at my cousins’ house, we were talking about all the ghosts we used to believe in. We talked like we all still believed, though. At least, my cousins did. They talked about all th e hauntings and the ways we used to scare ourselves like it was real. I kind of nodded and laughed along with them, not sure if we were playing a game for the sake of old-times, or if they really meant it. One of my cousins, Sam, brought up the story of Adrian, a ghost we used to think haunted our grandparents’ house. We used to convince ourselves that every little sound or shadow was Adrian. We even made a little spinner, like a spinner from a board game, with a tack and a cardboard arrow that we could flick to make it twirl around and point to words we’d written on a piece of paper. â€Å"Yes / No / Maybe† were the words we’d scrawled in our big round kids’ handwriting. ... next to an open window, and all say together, â€Å"Adrian, Adrian, are you there?† If nothing happened (and nothing usually did), we would go off and play, and come back and check on the spinner to see if it had moved. If it was pointing to â€Å"yes,† we would start running around, giggling and screaming. The rare times when there was a breeze right at the time we said our little chant, and the spinner moved right before our eyes, we would completely freak out, no matter which of the words it was pointing to. â€Å"Yes† meant â€Å"yes,† and â€Å"maybe† meant yes, but he was being coy with us. â€Å"No† naturally meant there was some other ghost hanging around; perhaps a more sinister one than Adrian. That day we sat at the kitchen table, drinking Cokes and laughing about what silly kids we used to be, but when my cousins talked about Adrian, it was with total seriousness. â€Å"Remember the time he pulled the blankets down on my bed?â₠¬  Sam asked. â€Å"Oh yeah!† said Dana. â€Å"Or when he knocked down that statue of a brass cat that Grandma used to have on the shelf?† I couldn’t stand it anymore. Were they serious? â€Å"Guys,† I said. â€Å"You know Adrian wasn’t real, right? You know that that statue could have fallen down for a lot of different reasons, and you probably half-dreamed your blankets being pulled off when they really just fell. Tell me you don’t still believe in Adrian.† â€Å"No way!† Dana shook her head. â€Å"There’s no way that statue could have just fallen down by itself. It was way back on the shelf. And I know Sam wasn’t dreaming about the blankets. Tell the story, Sam.† Sam stared at me like he thought I had lost my mind. â€Å"I was sleeping at Grandma’s house one night, and I woke up and couldn’t move. I felt this presence in the room with

Energy Wedges Lab Report Example | Topics and Well Written Essays - 500 words - 1

Energy Wedges - Lab Report Example (Carbon Mitigation Initiative, 2006) This can be achieved by use of energy wedges to achieve a stabilization triangle. This triangle is to be made of eight wedges with each wedge representing a reduction of one billion tonnes of carbon emitted per year and hence a total of eight billion tones in reduction (Margolis, 2003). The four colors of the wedge pieces indicated the major category (fossil fuel-based (blue), efficiency and conservation (yellow), nuclear (red), and renewables and bio-storage (green). We choose a red, yellow, blue, or green wedge for our strategy andlabeled the wedge to indicate the specific strategy. For each of the 8 strategies chosen, we filled out one line in the Wedge Worksheet. After all 8 wedges had been chosen; we tallied total cuts from each energy sector (Electricity, Transport, and Heat) and costs. We then used the scoring table to predict how different interest groups would rate our wedge on a scale from 1 to 5. In the group discussion everyone contributed really substantially and significantly and we all agreed unanimously on the choice of wedges. The wedges selected as shown earlier in this report were due to the relative ease of achieving them. Also considering the effectiveness of each wedge we agreed that our choices were the best. Our group majorly based our choices on the relative costs as they were low cost and this would attract the political will as well as public will in general. (Hotinski, 2007) Each of the 8 strategies above has the potential to reduce global carbon emissions by at least 1 billion tons per year by 2054, or 1 wedge. A combination of strategies will be needed to build the 7 wedges of the stabilization triangle. In summary, No one strategy will suffice to build the entire stabilization triangle. New strategies will be needed to address both fuel and electricity needs, and some wedge strategies compete with others to replace emissions from the same source.

Refubrishment of the UK industrial buildings Literature review

Refubrishment of the UK industrial buildings - Literature review Example In major constructions in the UK and Wales, industrial buildings are generally one-story, multi-span, rectangular in design and equipped with crane for lifting heavy materials. Moreover, some of the buildings have translucent roofing materials which provide natural ventilation and lighting. Such industrial buildings are mainly manifested in enterprises which are specialised in machine use, metalworking, ferrous metallurgy, and the construction-materials industry (Pastor, 2005). When industrial processes involve substantial emission of heat or hazardous gases, the roof structure of such industrial buildings is developed aerodynamically, and big enough to provide an enabling environment for easier elimination of heated or contaminated air. Most of the industrial buildings whose operations involve such processes have adequate space to avoid air pollution through wind or thermal pressure vents and chimneys in the roof. Richardson and Chaloner (1996) indicated that when production process es involve particular prescribed and controlled conditions of temperature, air moisture, and uncontaminated air, industrial building with single-story multi-spans are have higher ceilings. The main function of the ceilings is to separate the ground where machinery and infrastructure lines are built from the central area for work within the building, which is normally protected from adverse environmental conditions. Such industrial buildings normally lack natural systems and are fitted with artificial ventilation materials, mechanical lighting, and air conditioners. Industrial buildings made in such large designs are mainly meant for the development of electronic equipment, and precision tools (Beaudry, & Swann, 2009). Chemical industrial buildings are also designed in similar ways to aid the manufacture of synthetic fabric and fibres. 2). Under which regulations most of them have been built? In Britain, and Wales, the Building Act 1984 guides the establishment of industrial building s. The statute traces back to the advent of Industrial Revolution when industrial accidents were rife, in an attempt to guarantee safety. The regulations contained in the law, basically guards against fire accidents (Boleat, 1986). Under the regulations, most industrial buildings in the country were built through an initial form of compartments blended with stone materials. Moreover, industrial buildings in UK and Wales are sited away from residential areas or highly congested downtown areas. The site for every industrial building requires the approval of the government before construction process begins. The buildings have wide exits for escape in case of any disaster. Stairways should be made of fire resistant materials and be wide enough to allow easy exits and evacuations of any emergency. Industrial buildings were to be made without obstructed isles and stairways for easier and faster escape. Additionally, all the buildings were supposed to be at most 15 meters from any of the fire escapes (Boleat, 1986). In light of this, every staircase built on the building had to be adequately ventilated from a spacious room to avoid fire outbreaks or suffocation during operations. 3). What are their energy issues? Owing to the inability of ancient industrial buildi

What is customer service Essay Example for Free

What is customer service Essay Customer service consists of the various ways in which a business looks after its customer. A business that wants to provide a comprehensive high quality customer service must be aware of, and be able to analyse, customer needs, and also to set up systems to ensure that those needs are catered for from the first enquiry to after-sale service. Customer service consists of a wide range of activities. The purpose of these is to make sure that customers are happy and will return again and again. Every business should remember that customers are the factors, which affect demand for the product. It is one of the greatest importance, therefore, for the organisation to know its customers- who they are, what they need and how it can satisfy those needs. Customer service is one of the most important ingredients of the marketing mix for products and services. High quality customer service helps to create customer loyalty. Customers today are not only interested in the product they are being offered but all the official elements of service that they receive from the greeting they receive when they enter a retail outlet, to the refund and help that they receive when they have a complaint about a faulty product that they have paid for. Introduction to Sainsburys Sainsbury is a high class retail store that supplies to a wide range of products mainly dealing with foods but now, starting to increase the companys gross profit by dealing in an even wider range of products including household products, health, beauty, alcohol and cigarettes and currently starting to build a reputation in the clothes retailer. They also to compete with the likes of Bp and Esso by opening up over 250 petrol stations all over the UK. Sainsburys was founded by John James and Mary Ann Sainsbury in 1869, they first launched their first Sainsbury store in Dury Lane as a small dairy store, it quickly became popular because the economic wealth in the area was at an all time low and by the new Sainsbury store offering low prices it became one of shoppers favorites. As the stores success grew so did the branches open up on higher class high streets like in Islington and Kentish Town further growing and then becoming a Public Limited Company (PLC) which now owns over 500 branches across the UK. Types of Customer Lordly Customers Lordly customers like to be treated as special and important. How they are treated is often just as important to them as what they are buying. They are impatient. They will refuse to wait in lines or queues, even if it means not buying what they want. Their time is valuable. If they have questions they want them answered right away. They are status conscious and like to be seen as powerful and up to the minute. They do little research before they buy and often buy on impulse. They treat staff as just there to serve them and have little interest in staffs feelings or problems. They are not afraid to complain and can do so loudly. They are not interested in the systems that shops may have. They believe that rules are made for other people. Logical Customers Logical customers are interested almost exclusively in what they are buying. They are after the best deal and expect staff to be able to answer technical questions logically and factually and to be experts in what they are selling. If problems arise, they want a properly detailed explanation of what will be done. They retain receipts and often the external wrapping so that they can return faulty goods according to the system. They take note of special offers but they never buy on impulse. They usually study the consumer magazines and check prices in different places before they buy. They ignore the fact that staff are people. They will put up with indifferent service to get what they want the right price. If they complain, they may well invoke the law! Friendly Customers Friendly customers see buying as just another human inter-action. They prize friendliness and like it when people use their name. They like the warmth of a welcome and a smile. They prefer small shops and hotels where they can become known and where they can more easily get to know staff. For them, the way that the purchase is sold is almost more important than the product itself. They like to think of staff as friends and they are willing to help out if staff have problems. They will often make decisions based upon the staffs recommendations. They are influenced by people they like, particularly their close friends and trust others to give them good advice. They hate to complain and feel badly, and personally, let down if things go wrong. They can have very high standards of behaviour General Public This is anyone who might want to buy a particular good or service. This category includes passing trade and regular customers. Passing trade- Customers who might come into a shop or call on a service provider because they happen to be in the vicinity or want to try a new supplier Regular customers Those who use the same supplier time and time again.

Why is China Called the Sleeping Giant?

Why is China Called the Sleeping Giant? China is a huge nation that has been experiencing unprecedented growth over the past few decades an average annual GDP of well over 10 percent. While Chinas actual per capita income is still classified in the lower-middle category in global statistics, at about $3,200, it is still the third largest economy in the world after the United States and Japan with a nominal DFP of $4.3 trillion (Chinese Government, 2010). Contemporary China now participates in the global private sector. Her companies play a major role in the global economy, and companies in the developed world take Chinese manufacturing trends quite serious. Chinas view of her economy is Socialism with Chinese Characteristics, which is defined variantaely by scholars. Over 1/3 of the economy is state owned and controlled, and there is significant new foreign investment in the country. Key government industries are utilities, heavy industry and energy resources. China is the worlds largest producer of rice, and is among the top producers of cotton, corn, tobacco, soybeans, and peanuts. Industrially, it is also a world producer in cotton products, coal, crude oil, and its mineral resources are among the richest in the world, albeit only partially developed. All this developed has resulted in Chinas populace seeing a gradual improvement in their living standard, even in the rural areas, but it is the cities in which the most vital and burgeoning growth occurs. Like any developing country, though, China has growing pains. It remains more concerned with State economic development that per capita improvement. Chinas growth may not, in fact, remain sustainable unless there is a dramatic change in the infrastructure and a redevelopment of natural resources that matches the needs of the global environment (e.g. human rights, pollution control, trade imbalances, etc.). Even with the new face, china still has severe corruption issues in the government, huge environmental issues, and a rapidly aging population w ith limited capital resources to sustain an older, non-working, population (CIA Factbook, 2010; National Bureau of Statistics of China, 2010). One very telling example is the way China has merged the political with global economic independence, and its ability to negotiate environmental issues. For the past fifty years, the country has spent considerable resource modernizing, coalescing power, investing in other countries, and changing the way it utilizes its greatest resource its population. Indeed, much of Chinas current strategic and tactical foreign policy surrounds its rapid growth over the last several decades and the way it has extended itself in so many directions. China is still dependent upon Middle Eastern oil importing up to 8 million barrels a day. The vulnerability also extends past oil dependence into fears of an energy insecurity peak. The emerging trends in China are that its energy needs are going to continue to exponentially increase, while if something is not done, there will not be the rate worker base to handle this segment of the market. And, to top it off, such rapid development coupled with global warming and pollution issues threatens to damage Chinas agricultural markets some areas must pollinate their trees and fields by hand (Shirk, 2007). Indeed, what seems to be happening with China is understandable the Developed World had their Industrial Revolutions and decades of pollution without control. Now the developing world is trying for rapid industrialization but has the added conundrum of restrictions, issues with global warming, pollution, and world opinion. Citing both qualitative and quantitative governmental data, authors Chung, Fryxell and Lo (2006) maintain that while China is overtly committed to promote programs that have environmental conservation as part of their template, the stark reality is that the country falls quite short of even its own basic standards. This revelation is based on the number of permits authorized for construction versus the number of ISO 14001-4 permits and requirements met (473-6). We must also take into consideration both the vastness of Chinas geography and the complexity of their bureaucracy. Governmental regulations are not always translated into actualities at the local level, largely due to enforcement and logistical issues, all politically based. Chinas Path Towards Modernization China did not experience an Industrial Revolution and modernization in the 17th, 18th and 19th centuries as did many European countries and even Japan, to some extent. Instead, throughout even the 19th century, China remained largely rural and controlled by a series of warlord governments. In fact, it was a series of civil wars, internal bureaucratic corruption, and imperialism that damaged the country and economy to the point that China was ripe for dramatic social and political change (China Country Profile, 2010). Once Japan had been defeated in 1945 another civil war erupted, this time between the Nationalists and the Communists. In 1949, the Communist regime, with the assistance of the Soviet Union, garnered victory and established The Peoples Republic of China on the mainland, with the Chinese Nationalist Party relegated to the island of Taiwan. Soviet influence was heavy, as it was in the conflict over the Korean peninsula in the early 1950s. Chinese leadership counted on Soviet aid for, even with a huge population they were in the midst of a serious economic decline. The Soviet political leadership had a vested interest in supporting the Maoist revolutionary group, not simply to export world communism, but to establish a communist state in Asia (Garver, 1988, 1-34). What followed were a series of rather disruptive socioeconomic movements designed to rapidly industrialize, collectivize, and change the landscape of China called The Great Leap Forward. Like the Soviet Union, peasant resistence and economic ineptitude resulted in an estimated 30-36 million deaths (Smil, 1999). Once the so-called old guard of the Communist Revolution died, though, it was time to rethink economic and political progress. By 1978 there was some relaxation of control, but the PRC still had iron-clad control over politics and society. Economic reforms were politicized and put into effect by Den Xiaoping decollectivization of the countryside, some political decentralization of control in the industrial sector and an amazing public pronouncement that the past few decades had been an appalling catastropheà ¢Ã¢â€š ¬Ã‚ ¦ the most severe setback to the socialist cause since 1949 (Poon, 2006). Politically, it was important to quickly develop the consumer and export sectors of the economy, and create and buttress an urban middle class, increase living standards, and deal with such issues as literacy, life expectancy, personal rights, and most especially, agricultural output. Knowing that things move slow politically and socially in China, we can now trace an important step in opening up China to the West both politically and economically. In 1972, while Mao was still alive but Deng controlling most of the upper echelons of political power, U.S. President Richard Nixon visited China, The results of the week long visit, most of it orchestrated by Henry Kissinger, were vast: a political agreement that there was only one China and an agreement to settle the Taiwanese situation; to open trade and commerce between China and the West; and to reduce tensions between the two countries. Nixon himself commented, This was the week that changed the world, as what we have said in that Communiquà © is not nearly as important as what we will do in the years ahead to build a bridge across 16,000 miles and 22 years of hostilities which have divided us in the past. And what we have said today is that we shall build that bridge (1972 in Review, 1973). The Way of the Sleeping Giant- Unlike the West, which had 150-200 years to accomplish the technological and social revolution of transforming from rural to urbanized-industrial economies, China has had less than 50 years. However, a combination of traditional Chinese Values, the Maoist push, and post-Maoist political expertise has positioned the country to become the next global superpower. Since 1949, there have been 3-4 major shifts in overall philosophy within the elite; as globalism continues to develop, China wishes to be part of the global economic push with import/export and fiscal rewards, so small concessions have been made over the past decade to allow greater autonomy in business ownership and purchasing decisions. There is high political, economic, societal, and military cohesion since all are central controlled and there is no evidence of a lapse in the power base. Most recently, China has been under international pressure for its continued censorship program (television, motion pictures, and the Internet) (World Bank, 2010). This paradigm shift can best be understood by looking at a Chinese tradition dating back centuries. However, to understand modern China, we must also understand the basis for Chinese culture Confucianism. It was Confucianism, though, that dominated ancient Chinese history as a socio-religious philosophy. The trend towards philosophical underpinnings, too, was part of Ancient Chinas view of law, order, and state control. Confucianism is a Chinese ethical and philosophical system based on the teachings of Confucius. It is a system that focuses on social, moral, political, and philosophical through, and stresses the important of education and the actualization of the individual. In combination, individuals then are able to govern the state by morality and virtue, rather than extreme coercion or violence (Sprunger). Unlike many religions, Confucianism expects to be part of the political/legal process and governance is part of the expectations of service by the populace. A basic sense of duty, honor, and bureaucratic hierarchy is part of the philosophy, as was a general view that people were generally good, wanted to exist within an orderly society, and only needed structure to remind them of the way of being good: This legalistic tradition is actually more of a political mindset that has been part of the way of Chinese politics for centuries. If we look at basic Maoism, we see that there are indeed some similarities, albeit with a Marxist bias. Maoism of course emphasizes the revolutionary struggle of the masses against exploiters, or a Peoples War. However, Maoism departs from Marxism because it is based on reforming an agrarian economy as opposed to an urban, industrialized state. The new communist leaders abandoned most Maoist practices by 1978, calling the new China which is a combination of ancient legalism, Maoism, and socialism, as Socialism with Chinese characteristics (Chung-Yueh Hsu, 1990, 168-72). Thus, the character and flavor of Chinese politics is shaped by a number of rubrics, all of which now combine to produce a country that may appear contradictory, but is in fact completely within character. This is illuminated given an overview of Chinas recent national goals and issues as they relate to both internal political stability and growth, and Chinas emerging position within the overall geopolitical landscape of the 21st century. These goals are broken down into three major parts; political, social, and economic, all interrelated to a political culture based on the past and moving forward. Political Harness nationalism in moderate and appropriate ways to retain control over divergent and large population. Political/Military Increase military spending and size of military structure -eventual goal is to field the most sophisticated Army in the world Political Cannot provide enough of its own energy needs, must use geopolitics to ensure development continues Political/Vulnerability Avoid, at all costs, a hostile world in which China is boxed in by USA/Japan/India/South Korea and Australia. Ensure Russian neutrality or support. Social Continue to support large domestic market and rising foreign investment. Social Manage rapid aging issues (32 years median age in 2010 to 45 in 2040) they will have the social burden of a rich country and the income of a poor country. Economic Manage Chinas vulnerability in production of goods to West in line with current economic crisis (e.g. smaller than needed orders for Holidays, etc.) Economic Diversify industry and become more self-sufficient in high-tech and other needed technological and industrial segments Economic/Political Improve infrastructure to ensure safety of population (e.g. earthquake proof buildings, higher building standards, etc.) Economic China shows no sign of slowing, and its overall strategic objectives were clearly stated in the Three Step Development Strategy of 1978: Step 1 -To double the 1980 SNP and ensure that the people had enough food and clothing to meet basic needs (attained prior to 1989). Step 2 To quadruple the 1980 GNP by the end of the 20th century (attained by 1995) Step 3 To increase per-capita GNP to the level of the medium developed countries by 2050, at which time modernization goals will be met (Mengin, 2002; Dahlman and Aubert, 2001). The trend that emerges, then, is a new China with clear ties to the old. With the aggressive nature of China in the global environment, many scholars, in fact, believe it will be China that dominates the 21st century the power base shifting from West to East. With 20 percent of all humanity, and a civilization with thousands of years of history and tradition, the new China is clearly poised to be the next global super-power (Jacques, 2009).

Gourmet foods company introduction of new drink

Gourmet foods company introduction of new drink Gourmet Foods Company is the strong retailer of Pakistan. Their product line is Retail, Bakers, Sweets, Beverages and Milk. To fulfil their aim to be the best company of the Pakistan they need professional marketing plan which will help the company to achieve its objectives more successfully and resourcefully, and getting a strong position in the market. When establishing a proficient marketing plan every phase of the marketing plan must be significantly examined and comprehensively researched. This consists of examining market research and check-up current situation. Once we have carefully evaluate the internal and external business environment and observe the business in broad the most appropriate marketing strategies will be selected and these strategies will be managed by effectively monitoring outside problem and opportunities and modifying internal competence procedures. The Challenge Introducing a new product in the market. The product will be low priced drink gourmet mix fruits providing the best quality with a satisfaction of customer. The product will be from major stock and it will be no doubt a customer-centred product. Gourmet introduces its new product gourmet mix fruits with 1 billion of marketing support. Situation analysis Company Analysis: Goals: The main goal of the company is to get the strong and secure position in the market. Focus: The focus of gourmet is introducing new products in the market as gourmet cola, gourmet lemon UP, Malta, soda ice cream, gourmet apple, and other products of bakers and sweets. Environment: The environment is neat and clean and well organised. However some people have some affair regarding their quality but it is generally accepted that their environment is healthy and their products no doubt are quality products. Strengths: Gourmet has a strong position in Pakistans market. And it has covered Lahores market as it has 90 outlets only in 1 city. Weakness: There are some health issues regarding Gourmets drinks like teeth problem, throat problems. Moreover lack of outlets in other cities of Pakistan. The Market Analysis Check up both the inside and outside business environment. It is very important that Gourmet carefully analyse both the internal and external aspects regarding its business as both the inside and outside environment and their individual effects will be important qualities in relation to Gourmets success and strength in the food industry. Internal Business Environment: The inside business environment and its impact is that which is within the control of business. The main part in the internal environment is effectiveness in the production, through management skills and effectual channels. To efficiently control and monitor the inside business environment, gourmet should have an eye on its operations and should take actions on factors which may affect it. External Business Environment: The outer business environment is also strong aspect that that can affect a whole business and, a whole market indeed, whatever it do not affect the company directly. There is no doubt that changes in the outside environment can possibly provide the chances or can create threats for Gourmet Foods and it should be well aware of it. A continuous change in the market, changes customer attitudes and values, and demographic example reliably impact the achievement of Gourmet foods production the market and the reaction they get from their consumers. Another aspect that has a great impact on its production is technological atmosphere so Gourmet should have met the latest technological standards. SWOT Analysis SWOT is an abbreviation of Strengths Weakness Opportunities and Threats. SWOT analysis is a organized and proper method much used in general management as well as marketing circumstances. SWOT analysis consists of exploratory the present activities of the company to evaluate its Strengths and find out its Weakness and then using this and external research data to put out the Opportunities and Threats that exist in the market. Strengths: Gourmet has been a main part of Pakistans market for a long time. The products position is loaded with sloppiness, and this is an position many people have taken it deeply as it has covered the market of Lahore which is considered a most prominent city of Pakistan due which its becoming familiar. It has almost 90 outlets in Lahore so people have to travel a little to get gourmet drinks. This familiar branding is one of gourmets best strengths. It is providing the best quality and enjoyment to their customers and its supply is continuously increasing day by day because of its wide variety of tastes. Furthermore, Gourmets bottling system is one of their extreme strengths. It allows them conduct business in all over the Pakistan; bottling companies are locally measured and controlled by independent business people who are allowed to sell products of the Gourmet food company. It is just because the Gourmet Company does not have absolute ownership of its bottling network. Weaknesses: It is generally accepted that the weaknesses for any organization require to be both minimised and scrutinized in order to successfully attain effectually and efficiency in their businesss performance, gourmet is no exemption. Although domestic business as well as many others markets of Pakistan are flourishing. Gourmet didnt open its outlets in others major cities like Gujarat, Jhelum, is just because they have low consumer power. Moreover major part of its customers are the universities and colleges which shows that the general public customers are less in number this is because other brands are also available with more market share and goodwill than gourmet. Additionally, Gourmet has an issue of having a teeth problem which cause health problems. It also has got sugar by which constant drinking of Gourmet may also cause health trouble. Being addicted to Gourmet is a health problem, because drinking of Gourmet daily has an effect on your body as well. Opportunities: Product identification is the considerable factor affecting Gourmets competitive position. Gourmets brand name is known well throughout Pakistan today. The most important concern is that above the past few years has been to get this name product to be even better standard. Packaging changes have also affected determinant of productivity. In other markets the product life series is in more of a progress trend Gourmets advantage in this area is mainly due to its business powerful branding and it is able to utilize this area of constant effectiveness to finance the domestic warfare. Threats: Currently, there are many threats the Gourmet foods is facing. One of the major threats is the threat of new businesses and companies in competition for which the management of gourmet is thinking more on securing their market position. In addition to it rivalry is among challenging firms in industry. Its direct competitors Marat Cola (in beverage) nestle have strong impact on its market share because these are also good reputed businesses. Another and very familiar threat which almost every business faces is the threat of substitute product. The units in which Gourmet deals are very common due which its almost every unit have its substitutes like Pepsi, Coca Cola, united king sweets etc are also dealing in the same products. The market share to the competition is low. Objectives and issues Gourmets objectives are: Its goal is to achieve 15% market share in one year Jan,2011 to Dec,2011 To achieve almost 30% returns in starting 1 or 2 months. Promoting the product and increasing the acknowledgement. Compete for the survival. Marketing Strategy Gourmet is going to compete in the market where it has many direct and indirect competitors who have large number of customers. Customer-Driven Marketing Strategy is strategy. Market segmentation Dividing the market into minor groups with separate needs, features, or actions who might want separate products or marketing mixes. The division is on the basis of geographic, demographic, psychographic and behavioural methods. Targeting market: The product we are going to offer is suitable for which market. After analysis Gourmet found that the city of Punjab (Gujarat) is the market where there are more chances of growth of gourmets new product. As the market is big and already have other brands but the opportunity is that the targeted customers are more interested in their local brands than international or other brands. As this is the targeted market so a major part of sales of gourmet mix fruits will be distributed to this market which will be approximately 60% and other 40% of sales will be distributed in other cities of Pakistan. The price would be reasonable as compare to its competitors and easily affordable. There is no authorized outlet of Gourmet in Gujarat so this product will be easily available at almost every retailing shop. Positioning When the process of market segmentation is done and it is decided which segment of the market Gourmet will compete in developed a clear picture of its targeted segment and defined its product, Gourmet will be able to develop the positioning strategy. Gourmet would arrange a perfect, unique, and desirable place relative to challenging product in the minds of directed consumers. Company will differentiate its product (Gourmet mix fruits) by adding some distinct features like a divers and quality taste in the same price range. The company will get the competitive advantage. Marketing Mix After deciding on its overall strategy Gourmet is ready to create planning the elements of marketing mix, one of the major concepts in modern marketing. The marketing mix is established for manageable, strategical tools that a firm mergers to create response it wants in the target market. The marketing mix consists of everything that a firm can do to influence the demand of its products. The tools are divided into 4 broad categories which are: Product Price Place promotion Product: Gourmet Foods is introducing a new product in the market which is a soft drink of mix fruits. It will be a different flavour than other soft drinks available in the market. The soft drink is going to launch with the brand name gourmet mix fruits. The packaging would same as before it has launched its existing carbonated drinks because it protects the product during shipping, and when it assemble in the shelf and when the customer is using it, it endorse the product and differentiate it from its substitute products offered by other companies. It also allows the business to plan promotional method, which can produce additional returns and advertisements. The drink would have a wide range from 240ml, 1 litter, 1.5 litters and 2 litters, it will also available in 5 litter family pack. No doubt the drink would have the best quality with lovely, nice and satisfying taste. After sales services would b given if there is any kind of problem regarding its quality like unpleasant taste or smell than it will be taken back and consumer ought to have his full payment back. However their will be a warranty 3 months within which the product should be used. Price: Marketing penetration means to sets a low primary price in order to breach the market quickly and deeply to attract a large number of consumers rapidly to increase market share Price sensitive market Inverse relationship of production and distribution cost to sales growth Low prices must keep competition out of the market Pricing strategies are vital to Gourmet because the price decides the total of sales and earnings per unit sold. Businesses should have to set a price that is more attractive and smart to their patrons and offer the business with an excellent level of profit. The product will be sold on ideal selling price which will be easily affordable. The cost of the product offered will depend on cost of production, cost of distribution and plus a fair rate of return. There will be no discount. Evaluating the cost Quantity Fixed cost (PKR) Variable cost (PKR) Total cost 240ml 8 7 15rs 1 litters 8 27 35rs 1.5 litters 8 37 45rs 2 litters 10 50 60rs 5 litters 20 85 110rs Place: The product would be distributed in the targeted market Gujarat, as it is manufacturing in Lahore so there would be a need of transportation and other market intermediaries like resellers and marketing services agencies. A van will be allocated distributing the stock to the targeted market well in time to save the customers from any inconvenience. Wholesalers will further distribute it to the resellers and finally the consumer will buy it. Company will hire the physical distribution firms that will also help it to move their stock from their point of origin to their final destination. The orders would be taken on internet or by the financial intermediaries like banks, credit companies, insurance companies, and other related units that help finance transactions or insure against the threats linked with buying and selling of product. Promotion: It includes all the means and ways through which a product can be promoted. One of the strongest way of promoting its product is products advertising. There are market intermediary that are the research firms, advertising companies, media firms, and market accessing firms that help the company goal and its products promotion to the target market. The ads will be given on famous Pakistani TV channels like Ptv, Ptv 2. It will also be advertised on news channels because this media have become so familiar and broad which will help the business in their product promotion. Moreover Gourmet also use another channel of advertising which is print media however it is not well developed but still is a useful mean of communication and selling activities. Conclusion: In the nutshell I would like to state that the Gourmet foods is flourishing company of Pakistan which deals in Retail, Bakers, Sweets, Beverages and Milk. No doubt that the company have secured good position in the market of Punjab (province of Pakistan). Gourmet is going well and as their focus is on introducing new and new products in the market, so the management of Gourmet decided to introduce a new product of beverages Gourmet mix fruits in the market giving a quality taste of different fruits in signal bottle. The targeted segment is another city of Punjab province named Gujarat which seems most suitable market for this act. The segmentation is on the basis of geographic, demographic, psychographic and behavioural approaches. Hopefully it will be appreciated in all age levels and mainly in youngster. The design of the bottle is same as it already have for their beverage products. Gourmet is going to launch this product with the investment of 5 million of market support which includes all the aspects regarding the production, packaging and promotion of the product.

Divine Comedy - The Trinity in Dantes Inferno Essay -- Divine Comedy

The Trinity in The Inferno      Ã‚  Ã‚  Ã‚   Dante's Inferno, itself one piece of a literary trilogy, repeatedly deploys the leitmotif of the number three as a metaphor for ambiguity, compromise, and transition. A work in terza rima that details a descent through Nine Circles of Hell, The Inferno encompasses temporal, literary, and political bridges and chasms that link Dante's inspired Centaur work between the autobiographical and the fictive, the mundane and the divine and, from a contemporary viewpoint, the Medieval and the Modern†¹Dante's recognition of the Renaissance as our millennium's metamorphic period and of himself as its poetic forerunner (until deposition by Shakespeare).    The Inferno is a work of transition between two points, as attested by the opening lines: "When I had journeyed half of our life's way,/ I found myself within a shadowed forest,/ for I had lost the path that does not stray" (I, 1-3). Echoes of these famous lines can be heard in Robert Frost's "The Road Less Traveled"; whereas Frost's poem concerns itself with the duality and firmness of decision, Dante's tercet implies an interval of great indecision and limbo. Indeed, he is anything but entrenched in position: "I cannot clearly say how I had entered/ the wood; I was so full of sleep just at/ The point where I abandoned the true path" (I, 10-12). Dante is nearly sleepwalking, yet another fusion of two worlds, the conscious and unconscious. This division of self can best be explained by Dante's exile and his loss of national identity. He examines this alienated state through a geographic metaphor: "And just as he who, with exhausted breath,/ Having escaped from sea to shor e, turns back/ To watch the dangerous waters he has q... ...ts notion of a "third way" as an ambiguous compromise. What is most fascinating is the degree to which one of the more stable metaphors, that of past, present, and future, has come true. The Inferno repeatedly invokes past epics, especially Virgil's Aeneid, with such cries as "O Muses, o high genius, help me now," and Homer, Horace, Ovid, and Lucan welcome Dante and Virgil into Limbo. Now many modern poets, most notably T.S. Eliot, allude quite frequently to Dante's work. It seems that The Inferno will forever be canonically in the terza rima†¹originally written as a centerpiece to the Italian epic, now accepted as a framer of world literature.    WORKS CITED: Brucker, Gene A. Renaissance Florence. Berkeley: University of California Press, 1969. Mandelbaum, Allen. Inferno (translation). Berkeley: University of California Press, 1980.   

Essay --

Imagine you are in the beginning 17th century England, you are starting to feel as if you disagree with the Kings ideals which are very different from your own. You would like to be able to express your beliefs and also live somewhere that has prosperity and a great future for you and your family. The only problem is that your beliefs and ideals aren’t supported where you live and you feel isolated and are looking for somewhere new to be free. In today’s societies we have so many beliefs and very different ways of thinking that we differ greatly from others. We are accepted by others with the same beliefs and also have the freedom to express whichever belief we have. This wasn’t so easy to achieve. Someone somewhere had to do something, sacrifice their life, challenge the norm, in order to have the freedom to choose that we have today. In the United States of America we can; for the most part; say and do as we please. We can follow any religion or no religion as we please. If we don’t agree with our President or policies we have a voice. This foundation was laid on our Ancestors pre say that made a voyage, fought famine, died by diseases and conflicts among the natives of the land to find a land where you can be free of a Kings rule and start their own rules and ways of life. With the new World the possibilities are endless because you can start over a new life and civilization. I New England colonies of British America were located in New Hampshire, Vermont,   Maine, Massachusetts, Connecticut, and Rhode Island. these all later on being part of the 13 colonies  including the middle and southern colonies. The founders of these New England colonies had  different goals from the Jamestown settlers. They left England for all differe... ...t they grew rye, corn, pumpkins, squash, beans, peas, carrots and turnips instead. They  also owned sheep, pigs, chickens, and cows. This was a largely farm centered life. Although a huge improvement from a feudal society. The early 1600’s were very crucial to the new colonies. Many waves of settlers were making their way across the Atlantic risking their lives, catching various disease, leaving their family, starting a new life with their families, risking exile from the mother land. All this in order for no longer having any religious persecution or a better life per say. These settlers wanted something outside of the mother country and to explore a new world. This had to be exciting and freighting. Many risks were taken but well worth it. They were the first crusaders in a lot of the freedoms we have today. Without them we wouldn’t have the America we have today.

Reforms Are Need In Canadas Government :: essays research papers

Reforms Are Need In Canada's Government Canada is a country who's future is in question. Serious political issues have recently overshadowed economic concerns. Constitutional debate over unity and Quebec's future in the country is in the heart of every Canadian today. Continuing conflicts concerning Aboriginal self-determination and treatment are reaching the boiling point. How can Canada expect to pull herself out of this seemingly bottomless pit? Are Canadians looking at the right people to lay their blame? In the 1992 Referendum, "The Charlottetown Accord" addressed all of these issues, giving Canadians the opportunity to finally let the dead horse be - but oh, if it were that simple. A red faced Brian Mulroney pontificated that a vote against the accord would be one against Canada. Canadians would essentially be expressing the desire for Quebec to remain excluded from the constitution. How could the Right-Honorable Mulroney expect anyone to vote on a document that contained so much more than simply the issue of Quebec sovereignty? Ironically, hidden deep within "The Charlottetown Accord," was the opportunity for Canadians to make a difference; to change the way the government ran, giving less power to the politicians and more to the people. This was the issue of Senate Reform. Why is Senate Reform such an important issue? An argument could be made that a political body, which has survived over one hundred years in Canada, must obviously work, or it would have already been reformed. This is simply not true, and this becomes apparent when analyzing the current Canadian Senate. In its inception, the Senate was designed to play an important role in the Government of Canada, representing various regions of the federation. Quebec, Ontario, the maritimes and the west were allotted twenty-four Senators each. Considered to be the heart of the federal system, the Senate was to be a crucial balancing mechanism between Upper and Lower Canada (Mallory pg. 247). It was important for there to be equal representation, and not representation by population. Senators were to be appointed, in order to ensure that the House was independent and had the freedom to act on its own. As well, Senators had to be seen as a conservative restraint on the young, the impressionable, and the impulsive in the House of Commons (Van Loon and Whittington pg. 625). They therefore had to be over thirty years old and own property exceeding four thousand dollars in the province they represented. This idea was called 'second sober thought.' As this independent, intellectual body, the Senate's main function wasto ensure that all power did not come from one source.

School

This is the entrance season. Don't miss the important exams†¦ Whether your interest is in Engineering, medicine, Law or Hotel management, the period between march and may, at times even June is meant for writing a series of entrance exams. Careerists helps you prioritize†¦ Asking endless rounds of post ices and banks is so tiring, cribs Dry Manhandling, a harried father of a 17-year-old. His daughter is appearing for 10+2 and aspires to be an engineer.He has so far ailed in 11 application forms for efferent state and national-level entrances and a few are to follow. What is making matters worse is the indifference of most of the test-conducting agencies, especially the state-led ones like CBS or NITS. None of them respond, and their phone lines are perpetually busy, laments Manhandling. To help thousands of parents like him, we have put together detailed information on over 50 entrances across the four major disciplines: Medicine, Engineering, Law and Hotel Management.For e ach of the entrances, we have provided detailed information on the process of form ailing, syllabus, test pattern, counseling process and seats availability. Continuing our tradition, we will also publish advisories on how to crack them. During the course of next three months, in case you have any queries with respect to any of these examinations you are most welcome to call up our helpline number: 011- 40 360 360. Entrance examinations in the country vary in their objective and scale widely. The biggest of course is the JEEZ (Main) which sees over 1. 5 million aspirants.Other private and deemed universities that conduct their own examinations for different programmers get between 5000-30,000 aspirants. It would make sense to appear for good private university entrances because, quite a few of them offer good scholarships for toppers in their respective examinations. Do not miss out on applying to your preferred institutions. Good Luck! ENTRANCE EXAMS MEDICINE iris step that one tak es to become a doctor or rather a professional adept in the ‘led of medicine is to opt for subjects in Life Sciences, particularly Biology while in high school.The next step is to prepare for medical entrance examinations, during or after the year of passing class 12, that are held mostly in the month of April, May and June every year. Clearing the exam successfully helps you secure admission in a medical school to undertake an undergraduate medical degree, primarily MOBS or BEDS (Dental). There are slight variations in eligibility norms for various entrances. Usually candidates must be of 17 years of age and must have passed 10+2 from a recognized board with 50/45 percent in the aggregate (40 percent for SC/ SST).The candidates appearing for their board exam in 2014 are also eligible to apply. The candidates must have studied Physics, Chemistry, Math or Biology. Cracking the exam A career in medicine, especially in India with roughly 50,000-odd seats at the undergraduate leve l is based on your ability to qualify national or state-level tests. You need to test your ability in Physics, Chemistry, Botany and Zoology. In these exams, apart from being accurate, you also need to be alert and very quick.In most of the exams for which we are listing out key information (nature, application procedure, fees, important dates, intake, selection), the answers have to be given in less than a minute per question. The assessment in a way relates to the profession that demands an enquiring mind, the capacity to acquire high levels of knowledge which has to be constantly up-dated, and he ability to relate to people as individuals, each with their own health needs. DRY CUSHMAN BATHWATER Addle.Proof & Head, palliative care, Alms Alms has a tradition of research excellence & in addition to being world class, provide care and cure. Some of top researchers in the country populate the campus BOCCE Briar Combined Entrance Competitive Examination (BOCCE) is a state-level exam co nducted by the Briar Combined Competitive Exam Board for admissions to MOBS, BEDS, Barbara courses in various colleges across the state. Exam type: State-level Selection process: The candidates will be called for counseling on the basis f the result.Application Form/procedure The candidates can acquire the application form from select colleges across Briar or select Canard Bank branches, details of which can be CAREERS FEBRUARY 2014 found on the social website The candidates can also acquire the form through post by sending the AD to the BOCCE Board. I The facility for online submission of applications might be available for BOCCE on the social website (http://baseboard. Com/Home. PH).Counseling procedure The counseling for BOCCE candidates will be held as per the roll numbers given in the schedule, merit-wise. I Candidates will have to attend the unsealing and go through document verification process at: The BOCCE Board, I. A. S. Association Building, Near Patina Airport,Patina-800 014 TRAINING IN specialties help surgeons to keep themselves updated Students have to carry originals of all qualifying exams along with one set of attested copies of the same.Exam pattern: The paper comprises two stages: First stage There are four sections: Physics, Chemistry, Mathematics and Biology. I Candidates have to attempt Physics and Chemistry compulsorily I Candidates opting for MOBS/BEDS should attempt Biology. I The total marks for PC candidates ill be 150 with each subject carrying 50 marks. Second Stage I There are four sections: Physics, Each paper will be for the duration of one-and-a-half hours. And Chemistry compulsorily.I Total marks for each subject will be I There will be a total of 100 questions in each subject I Four marks will be awarded for each correct answer and one mark deducted for every wrong answer Syllabus: The syllabus will be available on the social website of BOCCE and will basically be the same as that of the HAS-level examination. 31 Selection Pr ocess: The process begins after both the phases of the examination have been conducted. Then the BOCCE Board declares shortlist students based on the results. It then invites students for counseling and college/course preference.Important dates Commencement of sale of Application Form: January 17, 2014 I Last date of sale of Application Form: February 17, 2014 I Last date of receipt of application form: February 25, 2014 I Date of Examination (First Phase): 13 April, 2014 I Date of Examination (Second Phase): 18 May, 2014 Entrance Exams SEAM Kraal Engineering Agriculture Medical Entrance Examinations (SEAM) is conducted by Choice of the Commissioner for Entrance Examinations, Kraal for admissions to undergraduate professional courses. Selection process: Candidates will be called for counseling based on results of the entrance.Application form/procedure Candidates need to apply online in prescribed SEAM 2014 application form available on the social website (http:// www. CE-kraal. Org /). They need to remit an examination fee of RSI. 800. Counseling procedure: The counseling will be as per the schedule drawn on the merit list rankings. It involves document verification, allotment of seats, payment of admission fees and other formalities. Students must be physically present during counseling and original comments have to be submitted. Exam pattern It is a paper-pencil exam of 2 hours and 30 minutes duration having 120 Multiple Choice Questions (Macs) of 480 marks.Each correct response to the question will be awarded four marks and one mark will be deducted for each incorrect response under negative marking scheme. I Online Application Form: January 10, 2014 – February 5, 2014 I Admit Card: March 24, 2014 I Exam: April 23 and April 24, 2014 (lo:o a. M – 12:30 p. M. ) I Result Declaration: May 20, 2014 WEBBED Medical Conducted by West Bengal Joint Entrance Examination Board, the West Bengal Joint Entrance Examination WEBBED) allows admissions to underg raduate medical and dental courses. Selection Process: The candidates will be called for counseling on the basis of the result.I The interested candidates need to ill in WEBBED Online Application Form through the social website (http:// www. Webb. In/). I The WEBBED application form fees of RSI. 500 can be deposited either online or Allahabad E-Bank Callahan or selected Post Choice. The WEBBED merit rank will be announced soon after the declaration of the results. The counseling for WEBBED will be conducted in three phases. The phases of counseling depend on the umber of meritorious students and the availability of the seats. A fourth round may be conducted if seats are available after the deemed three rounds of WEBBED counseling are concluded.The exam comprises multiple-choice questions with 80% of the total marks and short answer type questions with 20% of the total marks. The total marks allotted for WEBBED 2014 Exam is 200. There shall be a system of negative marking of 33. 33% for every wrong response. Online WEBBED 2014 Application form available from: December 18 to January 25, 2014 I Last date for receipt of confirmation page: February 4, 2014 I -rest date: April 20, 2014. All India Pre Medical/Pre Dental Examination Exam type: National-level I All India pre Medical -rest (MITT) is conducted by CBS for admission to MOBS and BEDS courses.The exam allows ailing 15 percent seats in government colleges. 32 be called for counseling on the basis of Log on to MITT website (http:// mitt. Nice. In/mitt/Welcome. Asps), ill the application form and note down the registration number generated by the system. I Payment of RSI. 1000 can be made through Credit Card/Debit Card or through E-Callahan. I Confirmation page will be generated after payment of fees. Take print -outs f the confirmation page at Part IV of application format and the address slip.Paste photograph on the confirmation and send it to the following address along with E-Callahan Copy (in case payment is made through E-Callahan) by registered/speed post: The Deputy Secretary, MITT unit, Central Board of Secondary Education, Sheikhs Kenned, 2, Community Center, prà ªt Viral, Delhi- 110 301 All original documents are required during counseling – Counseling call letter; Rank Card/Hall Ticket score card; Mark sheets/consolidated mark statement of the qualifying examination; Original degree/provisional certificate; High school (Class X) certificate as proof of date of birth: Community certificate (issued by the competent authority); Demand draft for amount towards part of tuition fee or full tuition fee, whichever is less.

Rita Hayworth and Shawshank Redemption (Stephen King)

Luis Alban Professor J. Kenny CIN 100 SEC#9044 {text:date} Rita Hayworth and Shawshank Redemption (Stephen King) After I read the novella Rita Hayworth and Shawshank Redemption by Stephen King and see the movie The Shawshank Redemption, based on the book, I have to denote some differences and similarities. In general the movie is very loyal to the book but I believe that the most important aspects are as follow. For example, they are similar in the time line. In the movie we can observe with clarity the 40’s environment, old fashion car, the shoes of Andy and his custom is related at that time. Even though in the movie no date appears in the beginning we can infer the time, later Red speaks the date in what Andy arrives to the prison. In the novella the date is stated in the beginning â€Å"When Andy came to Shawshank in 1948, he was thirty years old†¦. _† (King 5). _ Another similarity is the dialogue in the trial. Both are very similar, for example, in the book we can read â€Å"But this revenge had been of a much colder type. Consider! the DA said at the jury. Four and four! Not six shots, but eight! He had fired the gun empty†¦and then stopped to reload so he could shoot each of them again! Four for him and four for her†¦_† (King 7). _In the movie the lawyer uses the same words of the novella when describes that Andy reload the revolver for killing his wife and his lover. Of course the dialogue is fixed from the novella to the movie highlighting the most important aspects in the trial. Another match is when Andy meets Red in the prison yard. Both, the movie and the novella, displays the dialogue between Andy and Red, it uses almost the same words _â€Å"I _understand that you’re a man who knows how to get things. † â€Å"I agree with that I was able to locate certain items from time to time. (King 16). Of course we can appreciate the artistic way to put in the movie the essence of the novella. Even though in the movie the dialogue is simpler in the book is full in details and expressions. Another passage with similarities is when Andy and his co-workers are doing the job over the roof and listen Byron Hadley speaks with his partners about 35,00 0 dollars that he received as inherit of his dead brother. Andy is approaching him and saying _â€Å"Do you trust your wife? †Ã¢â‚¬ ¦Ã¢â‚¬ Boy†, Hadley said,† I’ll give you just one chance to pick up that pad. And then you’re goin off this roof on your head. (King 33). It is almost the same dialogue that the characters use in the film. It is very remarkable the part when Red reminds the event explaining how they felt in that time. â€Å"That’s how, on the second –to-last day of the job, the convict crew that tarred the plate-factory roof in 1950 ended up sitting in a row at ten o’clock on a spring morning, drinking Black Label beer supplied by the hardest screw that ever walked a turn at Shawshank state prison. †(King 37)_. In the movie he finishes the narration felling like a free man tarring a roof of one of their own houses, arguing why Andy did that. For him he did it just to feel normal again. It is pretty similar when you read the book. Of course the novella has much of detail that it can’t fit in the length of a movie. Like I said in the beginning, the film is very loyal to the novella but I notice some differences or parts that you don’t see in the movie and you don’t read in the book. For example one thing can be the physical traits of the protagonists. Andy Dufresne is described in the novella as follow â€Å"_He was short, neat little man with sandy hair and small, clever hands. He wore gold-rimmed spectacles. (King 5)_ In the movie Andy is characterized by Tim Robbins. We know that actor. He is tall, handsome, and don’t use any kind of spectacles in his performance, at least not in the beginning. Another is Red who is performed by Morgan Freeman. That actor is black but in the novella _Red is a white Irish man with red hair. â€Å"A kid had come in back in 1938, a kid with a big mop of carrot y red hair†¦Ã¢â‚¬ __(King 45)_ Another difference is Brooke Hatlen, the librarian, the novella tells us about his parole in 1952. He never threatens to cut the throat of another prisoner in order to avoid being parole like we observe in the movie. The novella states that Brooksie died in an indigent’s home in 1953 â€Å"_I heard he died in a home for indigent old folks up Freeport way in 1953†¦ (King 39. ). _ In the movie Brooks suicide later that he got freedom. He doesn’t know how live outside the prison and take his life away. It is only happen in the movie not in the novella. At the time in when Andy become a new librarian the warden of the prison is a man called Stammas_ â€Å"He began to write to the State Senate in Augusta in 1954. Stammas was warden by then, and he used to pretend Andy was some sort of mascot. †(Kings 40). _ In the film Norton is the warden throughout the movie. This character in the novella is multiple, Norton was the last one in the novella but in the movie he is the only one. In the novella Samuel Norton_ _resigned three months after Andy’s escape but in the film he is killing himself with a gun. Another difference is Tommy Williams, a professional thief, he arrives at Shawshank in 1962 not in 1965 like the movie show us. He has wife and a three years old baby boy not a baby girl like in the movie the narrator does. In the film when Tommy_ _discovers that he knows who killed Andy’s wife and his lover, Sam Norton killed Tommy to avoid set Andy free. Consequently he could speak about Norton’s monkey business when he is releasing from the jail. In the novella Norton transferred Tommy to a minimum-security prison: At that, Andy fell silent. He was an intelligent man, but it would have taken an extraordinary stupid man not to smell deal all over that. Cashman was a minimum-security prison far up north in Aroostok County†¦Norton had almost surely dangled all of that under Tommy’s nose with only one string attached: not one more word about Elwood Blatch, not now, not ever†¦(King 61-62). Another variation is something that I noticed immediately when I read the passage of the book in page 44. The novella speaks about Normaden, an Indian prisoner who was the unique cellmate Andy had. In the movie this character never appears, only in the novella. â€Å"_But in all that time Andy never had a cellmate, except for a big, silent Indian named Normaden (like Indians in The Shawshank, he was called chief), and Normaden didn’t last long. (King 44)_. I think that character has not a great impact within the movie to put in on the screen. I have noticed more differences between the book and the movie but I have to remark the last one. The ending of the movie is pretty different from the novella. In the film the end is an encounter between Andy a Red in a beach in Mexico, but in the novel the ending is Red traveling to Zihuatenejo, the place that Andy mentioned Red when he was in prison: I hope Andy is down there. I hope I can make it across the border. I hope to see my friend and shake his hand. I hope the Pacific is as blue as it has been in my dreams. I hope. (King 101) I have to conclude that the movie is artistically adapted to communicate the essence of the novella. But I prefer to read the novella. It is more plenty of details and some parts of it are not included in the movie. However I like the movie too. It is pretty similar but I understand that is a quite impossible to put on the screen all of details we read in the book. Works Cited King, Stephen. Rita Hayworth and Shawshank Redemption. U. S. A. : Viking Press, 1982.

Continuous I In Managing Health And Safety, Along With Quality And Environmental Considerations

Introduction Organizations today, in addition to ensuring customer satisfaction and loyalty, must also demonstrate to its broader stakeholders a corporate strategy which underscores social, environmental and health and safety concerns. It should demonstrate commitment to continuous improvement in the management of the health and safety, and working environment of their employees; and should take into account the environmental impact of the business operations and its impact upon the communities and society. A business’s operation in term of what it produces should also be responsible, hence legislation concerning ‘health and safety at work, environmental protection and prohibiting the use of substances hazardous’ have been put in place. Government and other regulatory bodies for instance, Health and Safety Executive (HSE) and the Environment Agency (EA), have also been set up to ensure enforcement of these regulations. Stakeholder expectations with regards to the organisations corporate responsibility in respect to the above legal requirements has grown in recent years and also incorporates factors such as, corporate image, the reputation of the organisation and competitive advantage. Numerous management standards including ‘ISO 9001 (1994), ISO 14001 (1996) and OHSAS 18001’ are put in place to deal with these requirements. Each of the standards outlines the requirements for management systems to enable organisations to control or eliminate its health a nd safety and environmental risks and to continually improve its performance and the quality of its product, services and operations. The move towards an integration strategy for an organization’s management systems has largely arisen because of Stakeholders’ expectations of continuous improvement, increasingly stringent legislation and greater market demands (Griffiths, 2000). This essay discusses how an organization can improve its performance in terms of health and safety, and environmental and social impact by adopting a total quality management strategy. It will further discuss how the total quality management system should integrate the aforementioned quality standards to implement a integrated management system. Importance of Integrating Health/Safety, Environment and Social Concerns in Business Operations The benefits of an effective corporate strategy in improving health and safety measures, and environmental and social impact include an improved financial performance and turnover for an organization. Secondly, it can improve an organization’s relations with its external stakeholders including investors and community, which can subsequently create better opportunities for it to access capital (Scheme, 2012). Thirdly, such a strategy is good for employee relations and can enable a favorable corporate culture (Scheme, 2012). Continuous improvement can also enhance risk management capabilities or an organization. Lastly, it could foster stronger relations with legal regulators (Scheme, 2012). One of the reasons that make a corporate strategy with health, safety, social and environmental concerns at its core important for a business’s performance is the growing prevalence of social media (Truist, 2012). Such a corporate strategy can help a company create a positive image (Truist, 2012). Moreover, such a strategy can enable an organization to engage with its audience/customers in ways beyond its products or services (Truist, 2012). Another benefit of such a corporate strategy is that it fosters a positive relationship of an organization with governments (Truist, 2012). Companies who continually improve their operation and thus have a positive social perception are better positioned to cope up with government regulators (Truist, 2012). On the other hand, an organization can be faced with a bad public image which can have significant impact on its financial and business performance in case it fails to address these management issues. It has become very important for organizations to implement and accredit with quality, health and safety systems and environmental due to the increasing pressure from their internal and various external stakeholders. These include governments and regulatory bodies, local communities, customers, workers, and suppliers and business partners. However, organisations require considerable amount of resources to implement and maintain of such systems or to make changes to existing ones. This may have a direct affect on the bottom line of the business corporations. Accreditation with quality standards and acquiring certifications can incur hefty costs. If in-house expertise is not available many companies may need the services of external consultants to assist them in adhering to such quality standards. These costs, for many small or medium sized businesses can therefore be prohibitive. Irrespective of this, organisations have to face the demands of their various stakeholders to ensure a p ositive engagement with them. These issues greatly affect what firms decide and what they do. Continual improvement to the complete customer satisfaction implies that business corporations should aim at a point where they meet the requirements of quality in terms of environment and safety standards in addition to product and service quality. It can be critiqued here that adhering to high quality standards has better pay off in long term and thus quality does not incur additional costs. Philip Crosby supports this view in his work titled as Quality is Free (1979). The book turned a light on for many of its readers. The book contended that contrary to the common perception, quality does not add any costs to a product. Indeed adding quality is a break-even proposition at its least and highly profitable at its best since quality always pays off in the long run (Crosby 1979). During the 1970s and 1980s when Crosby proposed this contention, corporate strategies were mainly focused on tasks such as achieving efficiency in manufacturing or improving sales. Corporate managers generally had low priority for quality related issues and similarly lacked experience in such matters. This entire period was generally marred by negligence of quality. However, quality in its various forms has become an integral part of the modern day organ izations and an important corporate agenda due to the highly competitive business environment and increased social awareness. Customers nowadays are judging brands more and more based on ‘how’ these have been sources and produced (De Oliveira Matias and Coleho, 2002). This has implications for a wide array of factors that affect the overall quality of various business processes. These include the quality of the goods/services and business functions, and the overall these operations in terms of environment, workers health and safety and ethical standards. The growing influence of these factors is a shift away from just economic sustainability towards economic, social and environmental sustainability. There is generally more awareness regarding how business entities treat the environment and workers. In a step further, a large segment of the consumers are taking these factors as benchmarks for judging the quality of goods/service produced by corporations (Schema, 2012). With the growing popularity of such wider interpretations of quality standards, companies are required to integrate quality re lated management systems (and related certifications) in their corporate strategy. Management Systems Adherence to Quality Management Systems (QMS) such as ISO 9001 and ISO 9004 can be considered as a starting point for improving quality. This can then be extended to systems related to the environment, social responsibility and occupational health and safety through systems such as ISO 14001 and/or EMAS, SA 8000, and OHSAS 18001 respectively. Adherence to these standards can be accompanied by the development of the model of quality through a shift from simple quality control system towards a Total Quality Management (TQM) approach (Matias and Coelho 2002). TQM,† is an integrative philosophy of management for continuously improving the quality of products and processes† (Ahire, 1997). This philosophy is aimed towards continuous improvement in all processes.Total Quality ManagementTQM system was put forth by Dr. W. Edwards Deming (Deming 1986). He proposed that by adopting appropriate practices of management, businesses can improve quality while reducing costs (due to th e reducing in waste, rework, staff attrition and litigation). According to him, in order to increase quality and reduce costs simultaneously, businesses would have to practice continual improvement and consider manufacturing as a system rather than bits and pieces (Reilly 1994). Deming proposed 14 points as a framework for transformation of organizations from the present style of Western management to a total quality culture. These points can form principles for continuous development in various business aspects including health and safety, and social and environmental responsibility. The points do not constitute much as an action plan but more of a philosophical code for management. These fourteen points are: â€Å"Create constancy of purpose. Adopt the new philosophy. Cease dependence on inspection to achieve quality End the practice of awarding business on the basis of price tag. Improve constantly Institute training on the job. Institute leadership Drive out fear Break down barriers between departments Eliminate slogans, exhortations, and targets for the work force asking for zero defects Eliminate work standards, Substitute leadership Eliminate management by objective. Substitute leadership. Remove barriers that rob the worker of his right to pride of workmanship. Institute a vigorous program of education and self-improvement. Put everybody in the company to work to accomplish the transformation†. (Deming 1986) Organizations can implement such a management system to ensure continuous improvement in managing health and safety, along with quality and environmental considerations.Quality Management SystemFor realizing this management philosophy, the implementation of a formal Quality Management System (QMS) is a desirable objective. To address these specific corporate goals, organizations seek accreditation to specific standards. The ISO 9000 is one such standard which comprises of â€Å"a set of essential elements that enable the design and implementation of quality management systems† (ISO 9001. Generally, the application of these standards will raise the abilities of a company; for instance; improving performance of operations, reputational value, cutting costs, and supplier and sub-contractor selection. Along with the fundamental requirement of quality, many organizations now strive to achieve and demonstrate to their stakeholders a sound environmental performance, by curtailing t he impact from their activities, products and services on the natural environment. These environmental issues are considered in the ISO 14000 Standards (Standards for the Environmental Management Systems). These standards, (quality and environment) emphasize on the importance of similar managerial aspects such as top management commitment, leadership and continuous improvement in performance. Moreover, the OHSAS 18001 standard aims to assist organizations in management and control of their health and safety risks and in the overall improvement of the OH&S performance. Organizations with quality and environmental management systems, which are certified, or aspire to ISO 9001 and ISO 14000 standard’s certification should in addition incorporate a system of management of health and safety such as OHSAS 18001. A strong commitment to these standards can advance to a complete corporate strategy by amalgamating all these three standards into an integrated management system (IMS ).Integrated Management Systems (IMS)An IMS is â€Å"the organisational structure, resources and procedures used to plan, monitor and control project quality, safety and environment† (Griffith 1999). Other definitions are comprehensively detailed in Wilkinson and Dale (2000). The case for integration of the three standards described for quality, occupational health and safety and the environment is now widely discussed in literature and IMS is increasingly seen as part of the organisation’s management portfolio. There are several requirements and points that are common to the three management systems, such as: â€Å"system requirements, leadership (management responsibility), management of resources, management of processes, system implementation and monitoring and measuring† (Griffith, 1999) These three sets of standards con be combined under a common underlying principle of continuous improvements based on Deming’s (1982) TQM cycle of Plan-Do-Check-Act. Furthermore, these three sets of standards can share the same managerial resources such as (1) system documentation, (2) business process records, (3) corporate policies, (4) project planning, (5) managerial responsibility, (6) strategy implementation, (7) management controls, (8) communication standards and systems, (9) audits, (10) conformity, among others. With regards to leadership, these standards require process leadership from the top management in order to allocate maximum responsibility to the top management. Regarding prevention, these standards demand the identification of preventative actions for the mitigation of potential `non-conformities’. Concerning continuous improvements, these standards underscore the improvement of management system in a continuous manner. The structure of OHSAS 18001 has been developed to advance compatibility with the quality management (ISO 9000) and environmental management (ISO 14000) systems. This compatibility eases the integration of the three systems in the organization.Benefits of IntegrationAn organization may attain a number of tangible and non-quantifiable benefits from the implementation of an integrated management system. In term of operational management, IMS ensures that the daily operations are being performed effectively without the need for high level management intervention and input, thereby freeing up of management time to concentrate upon tactical issues and focusing on strategic management. Decision making processes are improved as the IMS provides up-to-date information from a single source. It achieves improvement in resource utilisation through reduction in the duplication of processes and procedures and the time spent in the review of documentation; this accomplishes a tangible cost benefit, as opposed to the duplication of effort required for three totally different systems. An integrated system also provides for a higher level of management control than is the case for the management of separate systems. An integrated system overseen by a single person, who has an overview of all the operations of the company and can provide input into the development of the overall goals and objecti ves of the organization, thereby making it easier to implement changes, rather than the restricted, functional approach in fulfilling individual system’s objectives. The implementation of an integrated system can also lead to enhanced communications in the organization. By delivering effective IMS training programs, confusion can be avoided that may result in contradictory messages being conveyed through the separate system training programs. Hence employees at all level across different departments can exchange ideas and expertise in the same manner and utilise the same approach. As a tangible benefit, organisations can realise a positive cost benefits through efficient operational processes and procedures and improved resources utilisation. By keeping the overheads down through these improvements, organisations can maintain market share and achieve competitive advantage. With regards to reputation and corporate image, organisation may also undergo enhancement social perception, as having an IMS demonstrates environmental and social responsibility. In addition to the positive cost benefits illustrated above, another direct cost benefit that can be achieved by integration is in the internal and external audit requirements. Separate management systems require each individual system to have separate internal and external audits. However, since the procedures are amalgamated in the integrated system, this considerably reduces this requirement. Further, by focussing on issues pertaining workers’ occupational health and safety, for example, through the i ntensification of worker job satisfaction can lead to an increase in productivity which can imply greater efficiency and financial revenue for the organization. Adequate management of occupational health and safety would, thus, also bring a positive influence in shareholder interest and, consequently, in the organization’s suppliers, providing more opportunities for business. Moreover, benefits are also to accrue at the level of product compliance and conformity, bringing satisfaction to customers and a reduction of scrapped material with the implied environmental benefits. One can thus conclude that all the elements interested in the organization would be satisfied.Difficulties in Integration of SystemsThe existing systems of organizations may seem to be sufficient and work well and integrating new approaches in business operations and corporate strategy can threaten the structure and reliability of the current arrangements that may have the support of all within the organis ation. The IMS can become over centralised and over-complex and lack the flexibility to consider local needs and constraints, thus leading to employers and employees becoming unconvinced by what they see as a worsening of this scenario under integration. Organisational vulnerability to against change can cause unforeseen consequences during the integration implementation. Furthermore, whilst IS0 9000, the quality management standard and ISO 14001 the environment standard are internationally recognised and certifiable, OHSAS 18001 the occupational health and safety management systems – specification, though certifiable, is not internationally recognised. Health and safety and environmental management are often underpinned by law whereas quality management system requirements are in the main, established by stakeholder requirements (IOSH, 2012) Conclusions Nowadays, it has become important for business organizations to engage with its stakeholders as part of its corporate strategy. Understanding their concerns and aspirations is considered to be an important prerequisite of a successful and sustainable corporate strategy. With an increased understanding of the stakeholders concerns and aspirations, businesses will be better positioned to capitalize on upcoming opportunities which may include better-motivated employees and good relationship with external stakeholders. In today’s business world, various stakeholders have become active in their demand for a business to become socially and environmentally viable in additional to its economical viability. In general, an organization can improve its business operations in terms of health and safety, and environmental and social impact by adopting a total quality management corporate strategy. Particularly, an organization can adhere to specific standards such as ISO 9001, ISO 14000 and OHSAS 18001 to pursue a total quality management approach in the area of health and safety, environment and social responsibility. Adherence to such practices and standards can be amalgamated through an integrated management system that collectively dealswith quality, environmental, and health and safety management. The need for an IMS has also arisen as a result of the decision to implement an environmental management system (EMS) and/or an occupational health and safety management system (OH&SMS) in addition to a quality management system (QMS). IMS as a concept does not, emerge merely from the possibility for a company to exploit existing synergies between different management systems that it can adopt (saving money, time and human resources). On the contrary, it is something intrinsic to the cornerstones of quality, environment and health and safety, namely continual improvement and total customer satisfaction (Salomone, 2008). References Ahire, S. L. (1997), Management Science– Total Quality Management interfaces: An integrative framework. Interfaces 27 (6) 91-105. 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