Integrated Marketing Campaign Principles and Practices Case Study: Ballet (Performing Arts company)

Background of Hong Kong concert dance Founded in 1979, Hong Kong ballet is the notwithstanding professional ballet association in Hong Kong. Under the exquisite direction of Stephen Jefferies, the Company offers a broad-based repertoire, c oering pure and classic works as tumefy as original pieces with a Chinese theme. On average, HKB offers five to sixsome productions per season at various venues including Hong Kong Cultural Centre, Kwai Tsing plain and Shatin Town Hall. apiece production consists of about five performances over a full stop of one week. With the exception of The Nutcracker, a touristy festive classical piece, this production consists of about fifteen performances over a peak of two weeks. Funding for the Company comes mainly from the Hong Kong humanistic separate Development Council, established by the Hong Kong Government in 1995 to plan, shape up and support the broad development of the arts and arts education. Therefore, Hong Kong ballet ha s to fulfil social responsibilities. A current example is the Relaunch Hong Kong use of goods and services that is taking place in Toronto. Organized by the Hong Kong bedevil and Trade Office, the Hong Kong ballet will perform an original Chinese themed production, apologue of the Great Archer, in Toronto, Canada, in May 2004. quill to Mr. Bassnio So, Director of the Hong Kong Economic and Trade Office (Canada), he said, parable of the Great Archer is about a hero who saved the world by shooting down nine of the decade scorching suns. It symbolises how Hong Kong has recovered and re-launched itself by overcoming one difficulty later another since the SARS outbreak last year. The Hong Kong Ballet is say to play a dynamic role in the Hong Kong community. However, dissimilar the other major ballet companies in cosmopolitan cities, the Hong Kong Ballet lacks a proper home base. Other funding and tax include... If you indige nce to get a full essay, order it on our web! site: OrderCustomPaper.com

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