Marketing A New Product Essay

CheapTees, Inc. is a sm entirely manufacturing concern committed to the production of quality t-shirts at reasonable prices. Part of the commercialiseing strategy is to enter the Christmas give outs segment of the market by offering products to trues needing quality items, which are to be given away to treasured nodes and colleagues or partners.As the recipients of the gifts are considered precise all important(p) from the firms viewpoint, it is essential that the product offered be of superior quality except at an affordable price. According to website of BigStitches.com, the prospects for the garment industry seem very bright, as in 2002, when there was a registered increase of 16% in nationwide apparel sales over the previous year.Statement of take inThe bon ton is aware that many firms need to give Christmas gifts to its precious clients and colleagues during this around joyful season, and as such, it is the goal of this company to focus on its refreshful product, a t-s hirt called CheepTees. On the average, a medium-sized firm spends around USD10, 000 in Christmas gifts alone. The company hopes to service this need to save firms from the usual headache and annoyance in terms of shopping for these gifts and going to the process of wrapping them before giving them away.demographicsDemographics are the characteristics of work group, organization, specific market or subject area populations, such as individuals between the ages of 18 and 25. For this particular product, demographics play an important role in merchandising and advertising (McConnon, 2006). Statistics related to lifestyle habits, culture and health are important in marketing this product and clean as important in trying to market this product to a specific generation, like for instance, the youth.Thus, it is important that the specific butt group be spelled out clearly as well as the geographic marketing area to which they belong. There is a need to get the best data, so the late st and most recent ones must be consulted in baffle to make a proper marketing strategy (Social/Economic/Demographic Statistics for Marketing).MarketingMarketing people can work their way by means of these websites and get a good glimpse of competitors. Since there is a proliferation of T-shirts in the market, this product must have a unique quality all its own. For instance, the designs volition be handmade and made according to the clients specifications.The company shall withal look into some marketing upgrade. The company will focus strictly on messages that tell customers clearly about the products and run and how customers can benefit from using them. The company shall concentrate its advertising on specific attribute/benefit premise. The company shall take the unique feature that it is handpainted with the customers personal taste in design.Selling Methods and ChannelsAs the customers change, so have the ways companies get their attention. Customers are unique individua ls and the company knows how to target and spend only on media that will reach potential prospects. The company will use smart advertising where it shall carefully craft marketing messages for individual customer types, speaking of the features and benefits in terms that each customer profile would appreciate.Direct mail works, but so do other(a) focused methods like telemarketing. Customers demand convenience, price, access and selection. That is why, the company will also venture into Internet marketing in the future.